The difficulty of hospitality is making a good margin with the right product. Hospitality especially in Melbourne, is about the whole experience, it is not just the food, but the surroundings and the service.

Many times we have seen through years of experience the over-capitalisation on fitout which could itself prove to be detrimental to a new establishment. Purchasing quality product at the right price and ensuring that staff levels with effective rostering are managed appropriately are areas we have assisted clients with. We look at where each business wants to be and ensure that the target market and patrons are receiving what your vision is. Through our highly trained hospitality accountants we make sure that these goals are met. Sometime however no matter how much you have planned you need to adjust the model to suit what the markets wants and to ensure that your brand and food achieves its purpose.

With hospitality being a difficult work environment due to hours of work required and the constant need to find staff due to the nature of the industry, we look to assist in appointing and working with the owners to find the right people to assist with hospitality accounting.

Case Studies

  1. The Restaurant

    At The Co.our hospitality accountants understand the tricky nature of the hospitality industry, however having worked closely with a restaurant establishment for the last 5 years, The Co. have seen constant growth on sales. With assistance, focus and attention to detail on the following:

    • Earning a great living to reflect the hours they work
    • Establishing a permanent, iconic establishment
    • Of recent times in continuing to work with The Co., the establishment has gone on to open a second restaurant, with sustained growth and success the key moving forward.

  2. The Franchisors

    Establishing an effective franchise model has its challenges, making money as a proprietor as opposed to a franchisor is integral to ensuring that you and your franchisees are both successful. The Co. has assisted on both sides of this matter it is clear what does and does not work. Managing the following concerns are crucial:

    Start-up debt
    • Sales targets
    • Managing employees
    • Automating systems

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Peter Mercuri

Founder and Managing Director

pmercuri@theco.com.au

BIO

Peter has always been results-driven with a passion for helping businesses grow. This passion is part of what makes The Co. stand out as an accounting firm.

Peter is a modern and dynamic thinker looking to break the mould of the stereotypical accounting persona. He is particularly skilled and experienced in the areas of tax planning and business strategies.

Peter lived and worked in London in 2009, where he witnessed a slump in the market. He worked as an international financial controller for a multinational engineering company, consequently gaining vast finance and management experience. Peter then returned to Australia and set up The Co. Accountants in the Melbourne CBD, working in the capacity of Director. He dedicates his time advising clients and businesses on how to achieve their goals.

Peter assists clients through effective strategic implementation and by ensuring they are guided through the process with a hands-on approach. It is not often that you’ll find Peter at the office behind his desk. He recognises that to gain a real perspective of a client’s business and provide sound advice, he needs to be on the front line and fully engaging in the workings of your company.

When you can peel him away from work, Peter loves spending time with his family, especially around the table with great food, or socialising with friends at the local brewery. He loves having a good laugh because, otherwise, life is little too serious.

Education

  • Deakin University, Melbourne
  • CA Qualifications

Areas of Expertise

  • Healthcare
  • Manufacturing
  • Hospitality
  • Construction
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Tim McColl

Partner

tmccoll@theco.com.au

BIO

Tim began his accounting career in his late teens, working full-time while completing his tertiary studies, then further completing his CA. He believes the most important strategy in life is the one you set for achieving your goals.

When partnering with clients, Tim has an honest and caring nature, helping them determine what they want to accomplish in their financial and business goals. A personalised, empathetic approach is a hallmark of Tim’s style.

Tim covers a broad range of clients, specialising in business tax and compliance advice. He prepares financial statements, helps clients manage their accounting systems and other routine business matters.

He is motivated by his clients’ success and finds great satisfaction in knowing his team contributed to this.

Education

  • Bachelor of Business RMIT
  • CA Qualified

Areas of Expertise

  • Healthcare
  • Manufacturing
  • Hospitality
  • Construction
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Dean Forte

Senior Manager

BIO

Dean has 17 years of professional services experience in assisting clients to generate successful outcomes.Forward focussed, with a passion for advising small to medium sized businesses and high net worth clients on a broad range of taxation and business performance matters, Dean has developed a specialised body of experience combining a comprehensive business advisory skill set with a broad range of taxation and business services knowledge.Dean is also a member of the ATO Tax Practitioners Stewardship Group and enjoys mixing with his professional networking groups.In his spare time, you can find Dean cheering on his favourite sports teams, enjoying a local craft beer and spending time with his family.

Education

  • Bachelor of Business & Commerce (Accountancy) Monash University
  • CA and CTA Qualified
  • Registered Tax Agent
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Biljana Risteska

Manager

bristeska@theco.com.au

BIO

Biljana is an experienced public practice accountant with a passion for tax. She has had exposure to a vast variety of industries and clients, and particularly enjoys tax planning and accounting for smsfs. Her desire for continuous learning ensures clients are exposed to up-to-date tax advice.

In her spare time, she enjoys reading and doing crossword puzzles.

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Mark Pannuzzo

Assistant Manager

mpannuzzo@theco.com.au

BIO

Mark is a meticulous senior accountant with a fierce attention to detail. He is a reliable professional with a demonstrated history of working within the tax advisory and business services industry. Mark has had exposure to a diverse range of clients operating predominantly within the construction, property development and professional services industries. Mark takes unequivocal care in his work/advice and aims to lead by example. With a progressive mindset and an inherent ability to manage, he will certainly always endeavour to yield a mutually advantageous outcome for his clients and the firm.

Outside of the office, Mark loves the game of golf and the St Kilda Football Club. He is also a self-proclaimed foodie and enjoys time in the kitchen with those closest to him.

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Alicia Ong

Senior Accountant

aong@theco.com.au

BIO

Alicia is a Certified Public Accountant (CPA) with over 10 years of experience in public accounting. Throughout her career, she has been dedicated to providing exceptional financial services to individuals and businesses across a wide range of industries. With her personalized approach, Alicia ensures that each client receives tailored solutions to meet their specific needs and goals.

As a versatile team player, Alicia understands the various areas of financial management. Her knowledge spans across financial compliance, tax preparation and planning, SMSF compliance and audit, and audit review. She consistently demonstrates her ability to navigate complex financial regulations and deliver accurate and reliable results.

Beyond her professional pursuits, Alicia cherishes her time with family, friends, and beloved pets. She finds joy in exploring the vibrant city of Melbourne, indulging in its culinary delights, and embarking on new food adventures. Alicia’s dedication to both her work and personal life exemplifies her balanced and fulfilling approach to success.

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Paul Reed

Senior Accountant

preed@theco.com.au

BIO

Paul is an experienced taxation accountant who started at The Co. in early-2020. He has worked within several public practices and has good knowledge in the medical, retail and light industry areas.

Paul is always looking to assist clients and happy to go that ‘extra step’.

He is a keen football follower and likes to keep active, jogging and hiking both being favourite pastimes.

Education

  • Master of Accounting, Bachelor of Commerce
  • CA Qualified

Areas of Expertise

  • Medical
  • Retail
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Tin Lyon

Accountant

BIO

Tin is a determined and inquisitive employee. He loves learning about the ins & out of any businesses. Tin has had a broad exposure to different client bases and worked on different industries, specialising on investment properties and property development.

Outside of work, Tin is an avid lover of basketball (coaching & playing), hitting golf balls at a driving range and enjoys cooking.

Education

  • RMIT
  • CA Qualified

Areas of Expertise

  • Property Developers
  • Real Estate
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Lucas Sa

Accountant

BIO

Lucas is an enthusiastic and motivated professional, with more than ten years of experience in financial and accounting processes, with a differentiated profile, able to offer efficient solutions in the finance and accounting fields. He has a strong ability to analyse problems, with excellent analytical qualities, able to understand and adjust work procedures, looking at maximum efficiency in the results. High capacity to prevent scenarios, which makes it easier to anticipate ideas for solving problems. Multitasking profile, being able to work simultaneously with several activities, maintaining excellence in the quality of the work provided.

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Karla da Cruz

Accountant

kdacruz@theco.com.au

BIO

Karla has over twelve years of experience in the accounting field as an accountant and tax analyst. With her solid analytical and process improvement abilities, Karla has experience working with a variety of clients and industries.

She is enthusiastic, enjoys the supportive team dynamic, is constantly eager to expand her expertise and take on responsibilities and challenges. She is currently working towards her CPA qualification.

She is most passionate about delivering top-notch services and cultivating long-lasting relationships with customers at The Co.

In her spare time, Karla likes socialising with friends and family, going camping for the day, playing video games, and playing the drums.

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Jackson Hurst

BIO
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Khairil (CK) Choong

Business Services Manager

kchoong@theco.com.au

BIO

Khairil Choong (CK) is The Co’s Business Services Manager.

CK joined The Co. in June 2022 and brings with him over 25 years of professional experience from his work  in industries as diverse as  logistics, finance, manufacturing and retail. This broad experience has taught CK that success is always tied to delivering the optimal customer experience.

CK holds a Bachelor of Business (Accountancy) from RMIT and is a qualified accountant, having been awarded his CPA designation in 2009.

CK’s professional qualifications, when combined with his practice management responsibilities and unwavering customer focus create a unique synergy which helps ensures that The Co. is always operating at its best.

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Amanda Maloney

Office Manager / Personal Assistant

amaloney@theco.com.au

BIO

Amanda has worked for over twelve years within the Accounting industry in administration, client services, operations and office support.

She joined The Co. mid-2018 and has assisted with implementing new administrative processes, practice procedures and overseeing the integration of new systems — all of which have streamlined and improved our practice’s efficiency.

Amanda enjoys the strong team culture at The Co. and believes the strong relationships built with clients is our main point of difference; that extra level of service provided.

With a ‘can-do’ attitude, Amanda prides herself on her thorough attention to detail and strong customer service focus.

In her spare time, Amanda enjoys socialising, dining out with family and friends, and is a self-professed shopaholic with a love of all things fashion and beauty.

Areas of Expertise

  • Operations Management
  • ASIC Corporate Compliance
  • Process Improvement and Implementation

Let's work together

Our Melbourne CBD Accountants are passionate about understanding the true purpose behind your business. By marrying this insight with expert knowledge and support, we’re able to communicate much more than just the facts. At The Co. Accountants, we pride ourselves on becoming a reliable partner who is invested in the success of your business.

With a diverse mix of experts and industry-leading advisors, accessible when you need them, The Co. Accountants offers you world-class business accounting and financial planning services with local flair. As forerunners in the space, we provide our clients with an eclectic mix of offerings: from Book Keeping to Tax Compliance to Business Advisory to Outsourced CFO services, our full suite of services and multi-faceted approach means we ensure lasting change.

Remember, we’re not like the rest of the competition. We truly care about seeing our clients succeed. For us, it’s about much more than just great numbers. At The Co., we believe in building relationships that last while delivering exceptional results which set you apart from the competition. Together, this collective team spirit allows us to hone in on your challenges with a driving focus that provides maximum value to your business.