When you think of your accountant, do you see them as a true partner in your business? A great accountant does more than balance the books; they’re invested in the bigger picture.

What does the framework of what we do look like? Based on our experience working in both accounting practices and industry, we’ve adopted systems that ensure clients get the most out of our accounting and business advisory services.

Our approach is designed to gain deep insight into your business. By understanding the key drivers behind your numbers, we can provide meaningful analysis that goes beyond the figures — offering a comprehensive view of what’s happening, and why.

Our Five Systems of Meaningful Analysis

1. Sales

   Regardless of the industry, every business is ultimately selling something. Whether you’re a medical professional or another service provider, your work provides a solution to someone’s needs. However, the expectations around what each business delivers will vary. Sales go beyond just transactions. Understanding what’s needed to drive results involves considering the following details:

   i. Customers — Who are our customers, where do they come from, and what are they looking for in terms of product or service?

   ii. Marketing — What marketing strategy do we have in place and where are our leads coming from? Is it digital platforms, word of mouth, events? This is a broad and often overlooked area.

   iii. Margins — How do we make profit on our product? What are the drivers of demand? How much money and time is needed to import and manufacture? We need to consider all the possible variables, both what we can and can’t control, and how we can navigate them.

2. People

   Creating a productive workforce involves understanding the roles within your business, setting clear expectations for your team, and investing in employee development.

   i. Roles and responsibility — Understanding the team behind the business is key. Collaborating with your staff to discuss how the business operates at different levels gives us a deeper insight into where things can improve. It also gives each member the ability to share ideas and feel like a valued part of your business.

   ii. KPIs — We find that setting clear, measurable expectations of staff helps to drive your vision, and should be implemented at all levels.

   iii. Training — A proactive approach to training and up-skilling staff not only keeps people engaged in the business, but it also benefits your growth by strengthening the knowledge of your team.

3. Operation

   As we dive into your key financial targets and your team, we’re able to create a step-by-step map of operations in the business — from the moment you generate a lead all the way to providing your product, service, aftercare and anything in between.

   Our purpose in forming an overview of operations is to identify the way the business is currently running, and whether this aligns with the ideal method at which you should operate.

4. Finance

   Your financial health isn’t just about balance sheets; it’s about unlocking opportunities and minimising risks. Maintaining accuracy and managing cash flow will help your business remain stable in hard times and grow when the opportunity is there.

   i. Accuracy — When it comes to finance, accuracy is our top priority. We frequently encounter businesses relying on inaccurate financial data, which can be a major concern. While it’s easy to feel reassured as long as you have cash in the bank, you risk missing out on opportunities if your reporting isn’t precise. Accurate financial data helps you make informed decisions and forecasts, mitigates industry risks, and can also assist with funding.

   ii. Cash flow management — How are we managing and identifying potential issues prior to them arising? If there’s ever a cash flow shortfall, we want to plan ahead and know the options.

5. Community

   Giving back is always a personal preference, but it’s something we encourage all our clients to look into. Supporting your community doesn’t necessarily have to be financial — you can offer your time, expertise, or provide other resources. Every contribution counts.

   Giving back in any form can benefit your business by building stronger relationships and creating a positive workplace culture.

These are just some of the ways we work with you to create success. Our aim is to provide context for where you are currently, a roadmap for where you want to go, and a plan for how you’re going to get there. You tell us what you want to achieve, and our team will figure out the key milestones needed to make it happen. Regardless of the size of your business or the number of people, we encourage all our clients to look at these five areas.

If you’re interested in exploring our services further, we’d be happy to offer you a complimentary 2-hour consultation. We’ll give you our insights, and the decision is yours.